Oh boy, what a lovely array of opinions and experiences in relation to door knocking! From what I can see the main objections are: I don’t want to do something that I don’t want done to me. My discomfort comes across and people are put off by that. Works for attractive female agents but not […]
I Have Relentlessly Criticised Door Knocking for Years After all, door knocking has been just one of several “cold” methods that have a success rate that is so low that it’s impossible to justify time spent on them. Not only that, but when agents are sent out to cold knock or cold call a neighbourhood, […]
Sick of Prospecting the Hard Way? Or maybe coming to your senses and sick of prospecting the expensive way? This super-short video (less than 3 minutes) will teach you how to effectively get 2 more listings for each single listing, whether that is YOUR listing, or your COMPETITOR’S listing! Enjoy! And while […]
Two modern trends have combined to disadvantage home sellers to the tune of tens of thousands of dollars. The first is the DIY trend, and the second is agent desperation, with some 45,000 agents nationally competing for around 35,000 home sales a month, and engaging in strategies that may look attractive at first glance, but are having a devastating effect on what sellers can get for their homes.
Today I caught up for coffee with a business friend, Heather Gibson, and as we chatted I thought of all my real estate agent clients who have (or hope to have) PA’s in order to maximize their income.
REA price increases have created a storm of debate and triggered agent revolt and a slide in the share price, much to investor’s dismay. With prices so far out of line with other high-profile real estate portals, and with a marketing strategy clearly aimed directly at potential vendors, it is time to look more closely […]
In Perth Alone We Have At Least 8,000 Too Many Agents In other articles I’ve shared figures from REIWA and other sources that clearly show we sell enough housing inventory in this city to support perhaps only 500 agents, based on a very conservative annual income each of $150,000 net before tax.
A Sad Real Estate Story I Hear a LOT Real estate rep Susie got a call last week from a cousin she hadn’t heard from in a while, and it went like this:
Ah New Year! Traditionally the time we make promises to ourselves in relation to goals of some kind. When we make a New Year’s resolution, typically we are stating that we want something that we currently don’t have. This might be a circumstance, an object, a person, or a condition.
An Essential Strategy to Enable Real Estate Agents to Enjoy a Fairer Playing Field Everyone knows that real estate is a tough game but few realise why it is quite so challenging as it is. Yes we have some underskilled or lazy people in the industry, as there are in any industry, but even if […]